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If you were planning to sell your home and someone said they could help you achieve a quicker sale and get thousands more with minimal investment of time and money, would you be interested? How about if they spelled it out for you in black and white and even offered to provide a network of professionals to help you? What’s the catch? There is none; well, not if you list your home with Sarah Wilkey!

During several years of driving buying clients all over the Twin Cities to show thousands of properties, Sarah quickly learned what buyers were looking for in a home and what turned them off. It was amazing to her that great home décor and staging could overcome what would otherwise be turn-offs to the same buyer. So Sarah began advising her selling clients on how to stage their homes themselves; sometimes sellers got it, more often, they didn’t. Then Sarah remembered her Mom’s favorite saying “If you’re going to do something right, do it yourself.” A stager was born!

Take a look at a few of Sarah’s Before and After staging transformations.

Staging is about adding color, texture, contrast and dimension to living spaces. It’s about highlighting function and flow and creating a warm and inviting feeling within your home. Statistically, some of the smallest home improvements can yield the greatest return on investment - as shown in the chart above. When Sarah walks through a home to assess its strengths and help the sellers arrive at a realistic listing price, she invariably spends as much time identifying the negatives as the positives. Sarah feels that an important part of her job as your realtor is to overcome ahead of time objections that buyers may have to writing an offer for your home.

Sarah’s staging includes the recommendation of cosmetic and mechanical improvements that will make your home appear updated and well-maintained. These improvements may include painting, new light or plumbing fixtures, new carpet or vinyl, perhaps a pedestal sink in the bathroom or new paint on the front door and shutters. When you decide to list your home with Sarah, she will provide you with the names of reliable handymen and professionals who can help you complete the work, even help you pick out the right colors and fixtures.

The next step involves tying it all together in a package that will create an immediate positive emotional reaction to your home. Remember, you only get one chance to make that good first impression, and we want it to last long enough to write a full-price offer!

Once you have provided Sarah with a clean canvas, so to speak, her team will arrive and  transform your home into a model home showplace in about 5-8 hours. They will hang drapes, add, remove, and/or move furniture, add artwork/mirrors, remove your personal photos and collections, bring rugs, lamps, beds & bedding, container plants, patio furniture, artsy/trendy accessories – anything that will help create beautiful images and focal points that will draw the potential buyer through your home, room by interesting room.

Staging is important not just for physical showings of your home but also for virtual showings online. Most home buyers begin their home search on their computers, looking at page after page of competing listings. We want your listing to jump out at them online, so it’s very important that the images captured on film are crisp, colorful, and invite the viewer to schedule an appointment to take a closer look!

All of the staging accessories are provided from Sarah’s own warehouse and installed by her team. Staging is included in the listing commission for all Sarah’s listings and is not available to third parties. Sarah has enough inventory to stage multiple and vacant homes, even during the busy Spring market.

Contact Sarah today to schedule your complimentary home market analysis and staging evaluation.

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